Projects

Tudor, Westfield, London

The Watches of Switzerland

View from the Westfield concourse into the Tudor boutique, framed by its illuminated sign and display windows

The Commission

I was commissioned to photograph the first dedicated Tudor boutique in the UK, located at Westfield London.

The brief was to create a set of architectural photographs documenting the completed retail interior, capturing the overall design, layout and finer details. The images needed to show how Tudor's distinctive brand identity had been brought into the space, while providing a versatile collection of photographs for the finished project.

The Photography

I photographed the boutique to show both its overall layout and the details that give the space its identity. Working in a compact interior called for careful framing to make the displays and circulation clear while retaining a sense of openness. I balanced the bright ceiling panels and illuminated watch cabinets with the deeper tones of the cabinetry and the flashes of Tudor red. The finished photographs were later featured on Tudor’s official website in 2021.

Client
The Watches of Switzerland
Photography
James Morris

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