• James Morris

Retail Photography for the Watches of Switzerland Flagship Store, Regent Street, London



Earlier this year I undertook a photoshoot for the Watches of Switzerland at their flagship store on Regent Street London.


This is one of, if not the largest Watches of Switzerland stores, set over 3 floors with every watch brand you could possible want features in their boutiques, it is an incredibly impressive retail location and worth any luxury timepiece lovers time.


Getting to the store was quite easy, with the shoot being so central public transport was the best option, I chose to catch the train into Victoria then hop onto the tube for a couple of stops to Oxford Circus, then just a short walk up Regent Street to the store, which has a really impressive frontage so is easy to spot and find. The shoot was taken over two days to ensure minimal disruption to the operations of the store, the interior of the 3 story store shoot was in the evening, with the exterior shoot during the morning two days later.

The interior shoot went well but was a full brief with over 300 photographs delivered it required extensive time on site to capture the various requirements of the brief. For the exterior, the brief was less intense but due to the location, weather and how busy central London is it required some patience on my part to find suitable breaks in traffic and the rain.

Overall the resulting images were great and another incredibly hard-working team at the store made the shoot go as smoothly as possible, so a big thank you to the team and all involved.